Meta Platforms declared that it is experimenting with a new monthly subscription service known as Meta Verified. The service enables users to authenticate their accounts by providing a government ID and acquiring a blue badge. The aim is to support content creators in developing their communities and expanding their reach.
Later this week, a subscription package for Instagram and Facebook will be released. It will come with added security measures to prevent impersonation, and will be available on the web for a starting price of US$11.99 per month, or on Apple’s iOS system and Android for US$14.99 per month.
Meta Verified will become available in Australia and New Zealand, this week, with launches in other countries to follow gradually. Meta’s venture into subscription services comes after Twitter’s announcement last month that its Twitter Blue service would cost US$11 per month.
Could subscription be the solution? And if it is, how much are people willing to shell out for it? It looks like Musk and now Zuckerberg are both eager to find out.