The game Hi-Fi Rush was unexpectedly launched on January 25 and has quickly gained popularity among internet users. Its features of colorful graphics, flashy combat, and a cast of memorable characters make it a standout in the action game genre. The surprise release, with no prior knowledge of its existence, has added to its appeal and success. The lack of a prolonged marketing campaign has contributed to its fresh and exciting nature. The writer acknowledges the important role of video game marketers in promoting and selling games but also highlights the overwhelming nature of constant advertising and preorder campaigns in the industry.
In the game, players control Chai, a new hire at the fictional company Vandelay, as they navigate through 12 levels of the company’s offices. The levels are decorated with Vandelay’s propaganda, surveillance bots, and statues of the CEO. Players interact with robot NPCs who express their frustrations with overwork and fear of layoffs, and ask Chai to keep their secret when they take breaks by lying down. The gameplay combines elements of fast-paced action games like Devil May Cry with rhythm-based mechanics similar to No Straight Road. The goal is to join forces with a group of relatable characters and fight against Vandelay’s nefarious activities, all while keeping in time with the beat of the music.
Image by Tango Gameworks
As you progress through the 12 levels, you will be taken through the different departments of the company, starting with QA and eventually reaching the finance department. The office corridors are filled with the company’s propaganda, surveillance bots, and statues of the CEO in gold. Interacting with the robotic NPCs will reveal their complaints about excessive workload and their anxieties about potential layoffs.
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