The partnership between Panerai and Razer marks a new page in both the world of traditional watchmaking and gaming, as both brands share a common goal – to support Conservation International Asia-Pacific, specifically in the aspect of their vital research on marine species.
With a common passion for ocean conservation, Italian watch maker Panerai and the world’s leading lifestyle brand for gamers, Razer began a partnership in late 2021 to sponsor non-profit environmental organisation Conservation International’s manta ray research program. From 8 to 28 February 2023, Panerai and Razer will co-host an interactive pop-up at ION Orchard Singapore, to raise more awareness on manta ray conservation.
Image from Razer/Panerai
This “Make Time for Our Ocean” Interactive pop-up not only aims to engage watch enthusiasts and gamers alike, but also create awareness on the pressing issue of ocean conservation. The pop-up will take place, at ION2, outside ION Orchard, while the exterior façade of the mall will feature a giant digital display created especially for the event.
The pop-up will also showcase the new Luminor Quaranta Razer Special Edition, the symbol of this partnership, along with other iconic Panerai timepieces while the Maison’s Italian spirit is reflected in the details, where guests can enjoy Italian coffee and cocktails throughout the event. Visitors will be able to engage in “Plastic Hunt”, a game themed on saving manta rays designed by Razer. Every week, top scorers of the game will also win prizes that include exclusive Razer and Panerai premiums.
Image from Razer/Panerai
The pop-up will be open to the public from February 8 to 28, 2023, from 10am to 10pm daily, at ION2 (Level 1 Outdoor, ION Orchard). The Luminor Quaranta Razer Special Edition watch is retailing at SGD12,100, available exclusively at the Panerai ION boutique in Singapore.
