At CES 2025, LG Electronics introduced its new line of Bluetooth speakers and earbuds, developed in collaboration with multi-platinum musician and tech entrepreneur, will.i.am.
LG has appointed will.i.am as the “Experiential Architect” for its LG XBOOM brand, with a vision to transform it into a culture-driven brand that redefines the listening experience. Through this partnership, all “xboom by will.i.am” audio products are professionally tuned by him, delivering a signature sound with a balanced audio profile and warmer tones. The designs are compact and playful, reflecting will.i.am’s unique creative vision, influenced by his deep ties to pop culture. Drawing on his expertise in both music and technology, will.i.am plays a key role in shaping the xboom brand’s products, design, and marketing, ensuring they resonate with today’s creative audience.
Source: LG Electronics Singapore
The 2025 audio lineup is led by the xboom Bounce, which blends exceptional sound with sleek design. Featuring up-bouncing passive radiators, dual dome tweeters, and a track-type woofer, the Bounce delivers clear highs, an expanded soundstage, and deep, immersive audio. Its name comes from the radiators, which bounce and light up to the beat. The speaker includes a versatile strap for easy carrying, hanging, or placement, and boasts an IP67 water and dust resistance rating along with Military Standard 810G durability. With a long-lasting battery life of up to 30 hours, the Bounce is designed for both style and performance.
Source: LG Electronics Singapore
The xboom Grab delivers powerful sound in a compact, travel-friendly design. Despite its small size, it features dual passive radiators for dynamic bass and vibrant audio. True to its name, the Grab is designed for easy one-handed use and can be placed in various positions—upright, on its side, or even in a car cup holder, camping chair, or bike water bottle cage. Equipped with versatile straps, it can be securely carried or attached to hooks and handles. With an IP67 water and dust resistance rating, Military Standard 810G durability, and up to 20 hours of battery life, the Grab is built for adventure.
Source: LG Electronics Singapore
The xboom Stage 301 is built for those who love turning any space into a lively stage. Perfect for busking, karaoke, or gatherings, this speaker fills large areas with powerful sound. It features a 6.5-inch woofer and dual 2.5-inch midrange drivers for rich, full audio. The Stage 301’s built-in handle and wedge design offer versatile positioning—flat, tilted, or on a tripod. With an IPX4 water resistance rating and a replaceable battery that lasts up to 11 hours, this durable speaker provides flexibility and continuous performance.
Source: LG Electronics (Singapore)
The xboom Buds feature lightweight graphene drivers, delivering pure, balanced sound with rich bass. As thin as paper yet strong as steel, graphene enhances durability and supports Active Noise Cancelling for a deeper, more immersive experience. With LE Audio Auracast, the Buds let you share audio streams in public and connect to multiple devices for simultaneous listening. Designed for comfort, their ergonomic ear tips and secure ear hook ensure a stable fit, while the IPX4 water resistance shields against splashes. Once can enjoy up to 30 hours of playback with the charging case, making these Buds perfect for on-the-go listening.
The new “xboom by will.i.am” audio products, launching globally in 2025, will be showcased at CES 2025 from 7-10 January at the LG booth (#15004, Las Vegas Convention Center).
