Adobe MAX 2021: Unleashing creativity with new Creative Cloud application features

Adobe MAX 2021, the world’s largest creativity conference, started yesterday night with the software giant announcing major updates across its Creative Cloud flagship applications.

For instance, there are three AI-powered neural filters in Photoshop desktop and camera RAW file support for iPad. Lightroom and Lightroom Classic will feature more powerful and accurate AI-powered masking, recommended presets and community remixing.

Adobe Premiere Pro has improved voice to text functionality with beta remix features, while Illustrator has improved 3D effects and vectorisation technology preview on iPad. After Effects have faster previews and renders with multi-frame rendering and scene editing and detection capabilities.

Adobe also previewed new collaboration capabilities with the introduction of Creative Cloud Canvas, Creative Cloud Spaces and betas of Photoshop and Illustrator on the web.

And to support its Content Authenticity Initiative, Adobe shipped Content Credentials in Photoshop, an opt-in feature that shows the identity and editing history of authors to ensure they are getting credit for their work. Content Credentials can be linked to the NFT Marketplace. The software giant also introduced a subscription model for Behance that allows creators to monetise their work.

Content Credentials in Photoshop. (Photo: Adobe)

The MAX conference will showcase a diverse roster of creatives and entrepreneurs, including Bryan Cranston, Aaron Paul, Henry Golding, Tilda Swinton and Chloe Zhao. Emmy Award-winning comedian and producer Kenan Thompson will host this year’s MAX Sneaks – a behind-the-scenes look at the experimental technology being developed in Adobe Labs.

In addition, Adobe MAX 2021 will offer more than 400 content sessions, and 29 hours of global content designed to inspire and educate. To watch the keynote, attend global sessions or simply network with your peers, you can visit

Trevor Tan

Started out with dreams to become a street photographer, Trevor Tan somehow became a tech journalist with over 16 years of consumer tech experience. Maybe he plays too much video games and buys too many new gadgets.
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