Sony Electronics Inc. unveiled its 2023 BRAVIA XR™ TV Lineup, featuring the Cognitive Processor XR™, promising an unparalleled home entertainment experience.
The BRAVIA XR line comprises four new models: A95L QD-OLED, A80L OLED, X95L Mini LED, and X90L Full Array LED. Each model comes equipped with a range of features that offer viewers an immersive experience, whether they are watching movies, streaming apps or gaming.
2023 BRAVIA XR TVs have the updated Cognitive Processor XR, featuring the all new XR Clear Image on select models, which improves noise reduction and clarity with motion, reducing blur and creating scenes bursting with action. The Cognitive Processor XR enables better backlight control for increased local dimming zones, increased brightness and decreased blooming.
Additionally, each model offers Acoustic Center Sync, which synchronizes the TV’s audio system with the center channel of a compatible Sony soundbar turning it into the center speaker for the ultimate, immersive at-home experience. For consumers looking for an even more immersive sound experience, each model also works with Sony soundbars to offer 360 Spatial Sound Mapping which generates phantom speakers and sound field optimization.
New this year, the X95L features Acoustic Multi-Audio+TM, using frame tweeters to elevate the sound in a way that matches the image on screen. The A95L and A80L models feature Acoustic Surface Audio+TM with actuators that vibrate to produce sound from the entire screen, perfectly matching with what’s playing on screen.
The 2023 BRAVIA XR lineup also allows gamers to take their PlayStation® 5 gaming to the next level with exclusive features, including Auto HDR Tone Mapping and Auto Genre Picture Mode, for optimized picture quality while gaming and streaming. Other features include an easy-to-use Game Menu where gamers can tailor their settings to their preferences, such as turning on or off VRR or Motion Blur Reduction with quick access.
The Game Menu also allows users to increase the brightness in dark areas to easily spot objects and opponents with the Black Equalizer and can easily take aim on their opponents with six types of crosshairs. New this year is the ability to customize the size of the screen with the Screen Size feature to concentrate gaming with a smaller, focused screen.
The A95L model also features Multi-View, where users can watch walk-throughs and gameplay guides side-by-side while simultaneously playing their favourite titles.
New Sony TV Models and Key Features
BRAVIA XR A95L 4K HDR QD-OLED Google TV
- Intelligent and powerful TV processing: The Cognitive Processor XR replicates how we see the real world to deliver a picture with wide dynamic contrast, detailed blacks, high peak brightness, and natural colours.
- QD-OLED Screen: With a QD-OLED screen, enhanced by XR Triluminos Max technology, experience colour performance with approximately 200% brighter than the A95K with enhanced colour brightness.
- Definitive contrast: Individually lit pixels produce pure black so movies, shows, and games burst to life on screen with extraordinary detail and depth.
- Google TV: See 700,000+ movies and TV episodes, plus live TV10, all in one place. Google TV brings everyone’s favourite content from across apps and subscriptions and organizes them. Searching is easy- just ask Google. Try saying, “Hey Google, find action movies” to search across apps.11
- Enjoy movies included with BRAVIA CORE: Enjoy streaming high-quality 4K UHD and IMAX® Enhanced movies included with the BRAVIA CORE app, exclusively on select Sony TVs.10,8
- Perfect for PlayStation® 5: Take PlayStation® 5 gaming to the next level with exclusive features Auto HDR Tone Mapping and Auto Genre Picture Mode for optimized picture quality while gaming and streaming. 6
- All game settings in one place: With Game Menu, quickly manage game picture settings and assist functions in a single convenient interface.
- HDMI 2.1 gaming: Get the advantage in high-performance gaming with HDMI 2.1 features 4K/120, VRR, and ALLM.14,
- Enhanced entertainment: Experience immersive and engaging cinematic content as the creator intended with support for Dolby Vision, IMAX® Enhanced, and Netflix Adaptive Calibrated Mode.610
- The screen is the speaker: With Acoustic Surface Audio+ and Dolby Atmos and DTS:X support, hear true immersive audio with actuators that vibrate to produce sound from the entire screen perfectly matching with what’s playing on screen.3
- More clarity, less noise: Bring back lost texture and detail, with reduced noise and blur, and see all HD and digital content upscaled to near-4K resolution with XR 4K Upscaling and XR Clear Image.14
- Pairs perfectly with Sony soundbars: Acoustic Center Sync synchronizes the TV speakers with select Sony soundbars to reinforce the center speaker channel for clearer, fuller dialogue and more immersive sound.3
- Enhanced TV experience with included BRAVIA CAM: Allow BRAVIA CAM to automatically adjust picture and sound according to the room environment and seating location.5
- All Eco settings in one place: The Eco dashboard keeps all settings in one place, making it easier to change them individually or in one go. With an Easy Setup Wizard, optimize settings for the environment.
BRAVIA XR X95L 4K HDR Mini LED Google TV:
- Intelligent and powerful TV processing: The Cognitive Processor XR replicates how we see the real world to deliver a picture with wide dynamic contrast, detailed blacks, high peak brightness, and natural colours.
- Ultimate backlight control: XR BacklightMaster Drivetechnology fine tunes the picture resulting in deep blacks and natural colours reinvigorating movies and games.
- Mini LED contrast and colour: See ultimate contrast from thousands of Mini LEDs and billions of accurate colours controlled by the precision of XR Backlight Master Drive and XR Triluminos Pro technologies.
- Google TV: See 700,000+ movies and TV episodes, plus live TV10, all in one place. Google TV brings everyone’s favourite content from across apps and subscriptions and organizes them. Searching is easy- just ask Google. Try saying, “Hey Google, find action movies” to search across apps.11
- Enjoy movies included with BRAVIA CORE: Enjoy streaming high-quality 4K UHD and IMAX® Enhanced movies included with the BRAVIA CORE app, exclusively on select Sony TVs.6,8
- Perfect for PlayStation® 5: Take PlayStation® 5 gaming to the next level with exclusive features Auto HDR Tone Mapping and Auto Genre Picture Mode for optimized picture quality while gaming and streaming.6
- All game settings in one place: With Game Menu, quickly manage game picture settings and assist functions in a single convenient interface.
- HDMI 2.1 gaming: Get the advantage in high-performance gaming with HDMI 2.1 features 4K/120, VRR, and ALLM.14
- Picture and sound precisely aligned: With Acoustic Multi-Audio+ and Dolby Atmos support, frame tweeters, in addition to the TVs speakers, elevates the sound so what the user hears matches the picture they see.4
- Enhanced entertainment: Experience immersive and engaging cinematic content as the creator intended with support for IMAX Enhanced and Netflix Adaptive Calibrated Mode.4, 11,[1]
- More clarity, less noise: Bring back lost texture and detail, with reduced noise and blur, and see all HD and digital content upscaled to near-4K resolution with XR 4K Upscaling and XR Clear Image.14
- X-Anti Reflection & X-Wide angle: Minimizes reflection for a distraction-free viewing experience and provides vivid real-world colours from any angle while retaining brightness.
- Pairs perfectly with Sony soundbars: Acoustic Center Sync synchronizes the TV speakers with select Sony soundbars to reinforce the center speaker channel for clearer, fuller dialogue and more immersive sound.3
- Enhanced TV experience with optional BRAVIA CAM: Allow BRAVIA CAM to automatically adjust picture and sound according to the room environment and seating location.
- All Eco settings in one place: The Eco dashboard keeps all settings in one place, making it easier to change them individually or in one go. With an Easy Setup Wizard, optimize settings for the environment.
BRAVIA XR X90L 4K HDR Full Array LED Google TV:
- Intelligent and powerful TV processing: The Cognitive Processor XR replicates how we see the real world to deliver a picture with wide dynamic contrast, detailed blacks, high peak brightness, and natural colours.
- Full Array LED contrast and colour: With brightness approximately up to 130% compared to the previous year’s model – the X90K, has precisely controlled backlighting so the viewer can see enhanced contrast and billions of accurate colours, controlled by XR Contrast Booster and XR Triluminos Pro technologies.
- Google TV: See 700,000+ movies and TV episodes, plus live TV10 all in one place. Google TV brings everyone’s favourite content from across apps and subscriptions and organizes them. Searching is easy- just ask Google. Try saying, “Hey Google, find action movies” to search across apps.11
- Enjoy movies included with BRAVIA CORE: Enjoy streaming high-quality 4K UHD and IMAX® Enhanced movies included with the BRAVIA CORE app, exclusively on select Sony TVs.6,8
- Perfect for PlayStation® 5: Take PlayStation® 5 gaming to the next level with exclusive features Auto HDR Tone Mapping and Auto Genre Picture Mode for optimized picture quality while gaming and streaming.6
- All game settings in one place: With Game Menu, quickly manage game picture settings and assist functions in a single convenient interface.14, 16
- HDMI 2.1 gaming: Get the advantage in high-performance gaming with HDMI 2.1 features 4K/120, VRR, and ALLM.16,14
- Picture and sound precisely aligned: With Acoustic Multi-Audio and Dolby Atmos support, sound positioning tweeters, in addition to the TVs speakers, elevates the sound so what the user hears matches the picture they see.4
- Enhanced entertainment: Experience immersive and engaging cinematic content as the creator intended with support for Dolby Vision, IMAX® Enhanced, and Netflix Adaptive Calibrated Mode.6,10,17
- More clarity, less noise: Bring back lost texture and detail, with reduced noise and blur, and see all HD and digital content upscaled to near-4K resolution with XR 4K Upscaling and XR Clear Image.14
- Pairs perfectly with Sony soundbars: Acoustic Center Sync synchronizes the TV speakers with select Sony soundbars to reinforce the center speaker channel for clearer, fuller dialogue and more immersive sound.3
- Enhanced TV experience with optional BRAVIA CAM: Allow BRAVIA CAM to automatically adjust picture and sound according to the room environment and seating location.5
- All Eco settings in one place: The Eco dashboard keeps all settings in one place, making it easier to change them individually or in one go. With an Easy Setup Wizard, optimize settings for the environment.
Pricing and Availability
The new BRAVIA XR TV lineup will be available in Singapore from April 2023.
Retail shops
Purchase from physical Sony Stores & Authorised dealers here.
Online
Purchase online at the Sony Store or on Shopee official store.
Or at other Authorised online dealers.
For more information on new Sony television models visit the BRAVIA XR website: https://www.sony.com.sg/electronics/bravia-xr.
